Profit Story is a calculator that allows users to calculate Sell Price, Cost Price, Gross Profit Margin, Markup and Break Even analysis for product pricing purposes using Unit and/or Case information. Quickly see the impact of changing one measure on the other values. Functions: - Calculate Case and Unit Cost Price - Calculate Unit Sell Price - Calculate Unit Gross Profit Dollars - Calculate Case Gross Profit Dollars - Calculate Profit Margin % - Calculated Markup % - Calculate Break Even % - Compare Current Cost, Sell Price, Gross Profit Dollars, Profit Margin % and Markup %, with proposed new pricing information in the Break Even analysis - Easy view of Margin/Markup and Unit Sell Price using an interactive Price Wheel - Set defaults for standard information - Email and/or Copy results for additional use of the information.